What?
A Room of Peers,
Not Pitches
This is your unparalleled opportunity to connect with the minds facing the same challenges and opportunities you are, in a curated, sales-free environment.
where CRM & Loyalty Leaders meet
- January 29, 2026
- Hamburg
FutureCRM gathers an exclusive, invite-only circle of 120+ CRM and Loyalty leaders for a day of unfiltered, hands-on insights and unparalleled networking.
Network
Attending Presenters,
Experts & Brands
A Room of Peers,
Who?
Actionable Playbooks,
Not Platitudes
Experience unscripted keynotes and closed-door panels from the pioneers and architects of customer loyalty.
Why?
Maximum Impact,
Guaranteed
Your time is your most valuable asset. Every moment of FutureCRM is engineered for maximum return - from the focused, hands-on content to the structured networking designed to forge the relationships.
Mission!
We believe customer experience
will change fundamentally
We want to create a world where customers love to engage and share data with their favorite brands. Our role is to inspire, help and connect CRM-leaders that are shaping tomorrows customer experience.
Speaker 2026
Unfiltered Insights -
CRM Movers & Shakers
FUTURE CRM won’t be just another marketing event - it’ll be a once-in-a-lifetime opportunity to connect and learn from peers and industry experts.
-
Dr. Markus Wuebben
CRM Pioneer
-
Christina Skoeries
camel active
-
Stefan Wenzel
ex. Ebay & Otto
-
Julia Piep
Flaconi
-
Melahat Kalkan
Verivox
-
Ruth Kreutzer
Just Spices
-
Steven Mattwig
Glow 25
-
Lisa Stauss
Flix
We will release more speakers within the next weeks. Stay tuned!
Conference Program
Ready for Industry
Bullshit insights
Request Ticket
-
14:00 - 15:00
Accreditation and networking
-
15:00 - 15:15
CRM 2026 - The Reality Check: Where Do We Really Stand?
CRM is evolving – balancing data-driven precision with genuine emotional connection. The results of the FutureCRM Market Study reveal how leading brands are managing (or struggling with) this balancing act today, and how customer relationships will evolve in the years ahead.
This opening session delivers data-driven insights and inspiration for the day – highlighting key trends and surprising findings from real-world practice.
-
15:15 - 15:45
From Toolbox to Outcome – How AI Agents Are Transforming CRM
CRM has become increasingly complex in recent years: more tools, more data, more roles – and less perceived control. This is exactly where the next generation of AI steps in: agents that don't just generate content, but prepare decisions, simplify processes, and deliver real outcomes.
In this session, I'll show how AI agents are reshaping the CRM landscape – moving from overloaded teams to intelligent outcomes. An inspiring look into the future of CRM that makes one thing clear: those who understand agents today will shape tomorrow.
-
15:45 - 16:15
Mastering CRM: Balancing Strategy, Data and Real Customer Connection
CRM has evolved far beyond campaign management — it's now the strategic driver of customer centricity and sustainable growth. In this practical fireside chat, leading brands share how they anchor CRM within their organizations, leverage data effectively, and build lasting customer relationships.
What are the real success factors, challenges, and lessons learned in modern CRM? And how can teams balance automation with authentic human connection?
An open, insightful discussion about what truly defines CRM success today.
-
16:15 - 17:00
Coffee Break & Networking
-
17:00 - 17:30
If CRM Is the Answer – What Was the Question?
Markets are being reshaped at unprecedented speed. New technologies, new players, and new service layers are building fresh moats around customer access. In this keynote, Stefan Wenzel takes a clear-eyed look at how the competitive landscape is shifting, what organizations must rethink to stay relevant and if CRM still matters.
-
17:30 - 18:00
Love, Loyalty & Lifetime Value: What Brands Can Learn from Glow25
Glow25 proves that real loyalty doesn't happen by chance.
CEO Steven Mattwig reveals how the brand builds trust, nurtures relationships, and drives sustainable growth through subscription models. An inspiring look at the key principles and lessons behind a truly loyal community.
-
18:00 - 18:30
Beyond the Newsletter: How True Cross-Channel CRM Drives Retention
Retention isn't driven by more campaigns — it's driven by better experiences. In this candid panel, CRM and loyalty leaders share how they use cross-channel signals to communicate more relevantly, reduce churn, and increase CLV.
From the interplay of email, app, paid retargeting, and service to organizational and tech challenges — an honest look at what works and what doesn't.
-
Starting 18:30
Networking, drinks & good Vibes
Quotes
“In times of exploding acquisition costs, CRM remains the cornerstone of profitability.”
Dr. Markus Wuebben
Ai entrepreneur
Tickets
Request your ticket
The FUTURE CRM is an invite-only event, but you can request a ticket. As we want to ensure the highest quality of attendees and a sales-free environment, our guest-comittee is manually checking every ticket request. If you are working for a brand or retailer, please apply for a ticket! You are more than welcome!
- January 29, 2026
- Hamburg
FAQ
Your Questions, Answered!
Curious about how it all works? You’re in the right place. From ticket requests to event details and everything in between
I received an invitation by email. Could you please explain how the ticket and invitation process works?
If you have received an invitation from us, you can register on our website using the form provided. Once your registration has been verified, we will send you your ticket. Please note that you will only be granted access to the event with a confirmation email or your ticket. An invitation email is not sufficient.
I wasn't invited. Can I still take part?
Yes! We have reserved a number of tickets for people whom we were unable to contact personally. In this case, you can also simply request a ticket using the form. You will usually receive a response to your ticket request within 24 hours.
Is participation free of charge?
Yes, it is free to participate in the event.
When and where is the event taking place?
FUTURE CRM will take place on 29 January 2026 at the KENT Club in Hamburg. The event starts at 2 p.m., with the keynotes and panel discussions beginning at 3 p.m. and ending by 6.30 p.m. Afterwards, there will be food, drinks and a great atmosphere.